Every Design Week is a discovery: thousands of products, projects and prototypes, inventions and installations. And then dozens of spaces that even the true Milanese people often cross the threshold of for the first time. There are the historical palaces and courtyards – this year, Tom Dixon at Palazzo Serbelloni and Porsche at Palazzo Clerici. There are the private terraces you can climb up on for a spectacular view over Milan and to see how much it has changed in the last 10 years – Buccellati’s Terrazza Portaluppi on Via Brisa and that of the Hotel Ariston at Carrobbio. Moreover, there are the former industrial or abandoned spaces – Flos at Fabbrica Orobia, Baranzate Ateliers in the former Necchi factory in Baranzate and Alcova at the military hospital in Baggio. Apart from this category, there are the places that are about to be demolished, to make way for the new: the former slaughterhouse this year and, in the past, the former Cova panettone factory, with the first edition of Alcova in 2018, and the former Binda paper mills, with the Ludovico Einaudi concert organised by Domus in 2004.
10 new places that Milan inherits from Fuorisalone 2022
Once a year, the FuoriSalone overturns Milan and Milanese people for a few days. Not everything, however, is ephemeral. These new places opened during Design Week prove it, which are already part of the urban fabric, or will flourish in the coming years.
Via privata Gradisca 18, Milan
Courtesy Morel
Via Bagutta 2, Milan
Courtesy Louis Vuitton
Via Orti, Via Lamarmora, Milan
Courtesy Horti
Via Clerici 10, Milan
Photo Ruy Teixeira
Corso di Porta Nuova 44, Milan
Courtesy Sowden
Duomo metro station, Milan
Courtesy The Tokyo Toilet
Via Tortona 1, Milan
Courtesy Centro di Ricerca Gianfranco Ferré
Via Sammartini, Milan
Photo Marco Menghi
Via Balzaretti, Milan
Photo Alessandro Ottaviani
Via Milano 251, Baranzate di Bollate, Milan
Photo Marco Menghi
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- Elena Sommariva
- 13 June 2022
At the same time, every FuoriSalone also serves as an engine of change: there are discoveries, in fact, that remain not only in the memory of those who have visited them, but become new fragments of the city too. Thanks to this week’s prohibitive rents, those who can invest in something less ephemeral. In addition to the opening of new showrooms – Lodes in Via della Moscova, Henge in Via Spiga and Gervasoni in Via Spartaco to name but three – there are also ambitious public and semi-public projects, such as the restoration of the tunnels of the Milano Centrale railway station for the future DropCity.
In short, Design Week is more than just a collective frenzy of a few days, year after year, one Salone del Mobile at a time, it has helped to promote and transform the urban fabric. Here are 10 places that “have sprouted” this year: from Toiletpaper’s murals in the Città Studi district to Spazio Morel in the Certosa district, from Tokyo Toilet at the Duomo metro station to the Caffè del Circolo Filologico. Some are already open; others will take shape in the coming years.
At the end of May, with a long, elegant table set outdoors, Morel unveiled its new location to a small group of people. Guests were welcomed by an immersive installation with the new Mandalaki lamps inside and outside the pavilions of the shoe industry’s former cotton fabric factory, located in the Certosa district. Built in 1935, the eight industrial architectures are part of a 7,000 square metre village in a perfect state of preservation. In the offices, you can find the original cement tiles from the 1930s and furniture designed by Borsani, Gerli and Scarpa and produced by Arflex and Tecno. Outside, the large basins, once used for mixing milk products, now house pomegranate trees, dogwoods, loropetalum, hornbeams and rosemary. It will officially open its doors in autumn, to host dinners, talks, installations and private events.
Louis Vuitton inaugurates its flagship store in Garage Traversi to celebrate 10 years of Objets Nomades collections. A former car park in the fashion district, inaugurated in 1939 and designed by Giuseppe De Min, the building had been out of use since 2003. The French fashion house has rented part of the building (6,000 square metres) for three years, and acquired in 2018 by the company Invesco Real Estate. On the upper floors there will be offices, while the showroom will be on the ground floor. After redeveloping the building, restoring the original colour of the plaster and arranging the panoramic terraces, the historic rationalist concrete architecture with its spiral staircase is ready to return to the city.
Coinciding with Design Week is the opening of a part of the park of the new residential project in Via Orti, designed by Michele De Lucchi and realised by BNP Paribas Real Estate Property Development Italy. A €100 million investment has been used to convert a 14,600 square metre area between Via Orti and Via Lamarmora: 74 residential units, two multifunctional office units and an underground garage. All immersed in a 10,000 square metre park. Park within the park, there is the historic garden, once used for the cultivation of medicinal plants, hidden and almost forgotten for 30 years. An oasis of relaxation, amidst the scent of lavender, sage and artemisia, marigolds and anemones. It is open to the public from Monday to Saturday (9 am to 7 pm from April to October, 9 am to 5 pm from November to March).
A few steps from the Teatro alla Scala, the Circolo Filologico is one of the city’s oldest cultural institutions, dedicated to the study of ancient civilisations and languages. At Design Week 2022, it hosted part of the Design Variations group show curated by Mosca & Partners. However, once the Salone del Mobile is over, it will not be exactly the same as before. For instance, the new café designed by Marialaura Rossiello Irvine will remain on the ground floor, a series of quiet, intimate spaces: café, reading area, lounge and garden, “in dialogue with the building’s Art Nouveau architecture,” the designer explains.
The legendary George Sowden – the “mind” of Olivetti design from the 1970s to the 1990s, among Memphis founders in 1981 – has always had his studio in Corso di Porta Nuova. When the premises of a bank, right next door, became vacant, he decided to rent them out as a temporary exhibition and meeting space. His coloured silicone lamps from the Shades collection – presented last September and now a real product – were on display during Design Week. As well as the new designs of the Danish brand Raawi, which Sowden and Nathalie Du Pasquier also collaborated for, along with Olimpia Zagnoli and Omar Sosa. It will host temporary exhibitions. The colourful tiled courtyard at the end of the space is not to be missed.
With Design Week, The Tokyo Toilet has brought design to Milan’s public toilets. The first toilet has been installed in the Duomo metro station and is set to be there, for at least three years. If this experiment works, it could change the stigma related to public toilets and take the Nippon Foundation’s project to other big cities all over Europe. After having involved 16 internationally renowned architects in Japan, including Shigeru Ban, Toyo Ito, Kengo Kuma and Tadao Ando, the artist collective SKWAT has worked with graphic designer Satoshi Machiguchi and photographs by Daidō Moriyama in Milan, in collaboration with the sanitaryware company TOTO.
On the occasion of FuoriSalone 2022, the Gianfranco Ferré Research Center has opened to the public in the Tortona district. The space has been designed by Franco Raggi, Paola Bertola has been in charge of the scientific direction of the archive and the Fashion in Process collective of the coordination. The archive took shape in December 2021, following the Ferré family’s donation of the archive and the headquarters of the historic Gianfranco Ferré Foundation to the Milan Polytechnic, where the designer studied. Inside, more than 150,000 documents including sketches, technical drawings, photos, clothes and accessories, objects and books.
Exhibition galleries, production workshops, carpentry, robotics and advanced prototyping workshops. And then spaces for research, teaching, offices for designers and architects and a material library. All to be built on an area of 10,000 square metres in the 28 tunnels of the Magazzini Raccordati of Milano Centrale railway station. These, in short, are the agenda and the numbers of Andrea Caputo’s ambitious project for a Centre for Architecture and Design: previewed during Design Week, it will open its doors in 2024. It will be realised thanks to a €16 million investment by the real estate services company Nhood.
A new public artwork, Toiletpaper Street has changed the facades of the houses on Via Balzaretti with a long, colourful mural. It all began in 2019 with number 4 – the headquarters of Toiletpaper. A creative project by Maurizio Cattelan and Pierpaolo Ferrari, which, since then, has been nicknamed “the house of lipsticks”, thanks precisely to the large lipsticks gripped by male hands painted on the facade. Now, the project has involved the other facades of the street with new graphics created by the All Out Lab architecture studio too. For fans of the colourful and provocative visions of the Cattelan-Ferrari duo, it will be like walking through the oversized pages of their magazine.
The former Necchi sewing machine factory becomes part of the FuoriSalone this year, extending the boundaries of Design Week to Baranzate di Bollate, just beyond Milan. Inside, a collective of 21 Belgian galleries, designers and artists, coordinated by Lionel Jadot – founder of Zaventem Ateliers – with the support of Milanese architect Pietro Minelli. It took eight months of work to set up the exhibition on 3,000 square metres and it may not end there: Baranzate Ateliers could be the first step to suggest a future development, a permanent regeneration of this place that has been abandoned for 20 years.