“We shape technology”, explains Gigi Gaudio, CEO and founder of Icona Design. The company, founded about ten years ago, has expanded rapidly. Initially based in Turin and Shanghai, it has now opened offices in Los Angeles and Tokyo. “My dream is to design cars for the Japanese market, which are now so functional but so ugly,” smiles Gaudio, who has 60 years of experience in the automotive industry. But Icona is also a project that goes beyond automotive, he explains. In the space in Via Tortona are on display projects for sanitation in collaboration with Sanixair, including a wearable device that creates a negative ion mask, industrial machines that look like space stations, a self-driving robot, a model of a recharging station (we'll be seeing a lot of these in the future), a solar-powered capsule for drinking water in desert landscapes and a project for a smart city on the outskirts of Shanghai. And then, of course, there’s the company’s showpiece, Microlino, the electric microcar: “We haven't invented anything new, we’ve just taken a 70-year-old idea, the Isetta, and adapted it for today”, Gaudio concludes. At Tornerie Tortona, Via Tortona 30, MM1 Porta Genova
(Alessandro Scarano)