It's often said that COVID-19 made people desire, and subsequently rediscover, outdoor spaces and their value in domestic routines. A few years later, as memories and lessons from the pandemic fade, the desire to invest in terraces and gardens doesn't seem to be diminishing. Companies, eager to support this migration toward outdoor living, aren't just looking at traditional outdoor furniture categories like deck chairs, armchairs, and sun loungers, but are playing with memory, using their archives as heritage to be adapted to the characteristics and constraints of outdoor living.

In this renewed landscape, the migration of design icons to outdoor use remains perhaps a niche operation, but it says a lot about how the brand equity of these famous products can be leveraged, extending to where we wouldn't have expected them. Readapted, these great classics serve a dual function: on one hand, they aim to guarantee comfort and durability, using updated materials as a guarantee to effectively withstand weather conditions. On the other hand, they contribute to a change in language. With them, outdoor space is no longer relegated to relaxation alone, but also oriented toward hospitality. More formal and refined, it ends up serving the old function of the formal living room: as beautiful as an interior space, but also just as comfortable and sophisticated.

Companies are tasked with adapting their historical pieces to this new dimension, in an operation that, beyond the technical challenges and small updates necessary for this change in use, appears to follow the major investment in re-editions that began more than a decade ago. For those fascinated by icons, a final reflection: beyond their reassuring value, somewhere between nostalgia and status, it is precisely their original character of excellence that makes their continuous reinvention possible. A reinvention that doesn't necessarily need to be interpreted as continuity, if it's true that, in this new setting, these revamped classics resonate with a necessarily different force and aura.