Gufram has created a new Cactus, and it’s Boring

Irony has always been the generative engine behind Gufram’s creations, the multiples, the one to make them world-famous symbols of Italian radical design: just think of the giant blades of polyurethane grass of the Pratone, which made it all the way to the cover of a MoMA catalogue that was anything but minor, namely “Italy: A New Domestic Landscape” in 1972. That same year, Guido Drocco and Franco Mello created a cactus, also in polyurethane, that was destined to be a success. Bright green, as tall as a human, with four arms making it a coat hanger or a sculpture, depending on the user’s interpretation.

After over a half-century career, Gufram has given Cactus another ironic leap, adding to the already polychromatic family the radical nature of boredom, as it “can become a disruptive gesture”, as they declared.
Boring Cactus is grey, a matte grey that wants to comment mimetically on living and working spaces with a minimalist mood, as well as find its own place in those eclectic interiors that have already cemented the fame of its green ancestor. Of course, it is still made of polyurethane and developed as an unlimited edition, but it is still hand-painted with Guflac paint, Gufram’s own trademark: the original spirit of the project remains, which is the Pop spirit where industry and the ready-made have always coexisted, blurring the boundaries between production and art.