Dimorestudio has created the new interiors of Excelsior Milano, a store opened in 2011, which on September 5th presented a pop up store image. It is a multi-brand boutique. The concept follows the stylistic evolution of the frame conceived by Jean Nouvel left unchanged “to underline the contrast with the pre-existing”, writes Dimorestudio. And also in order with what Jean Nouvel wrote, who designed the shop spaces in 2011: “There are two categories of architects that I do not like: those that deal with exteriors or interiors. Strategies must cross walls.”
Milan. Dimorestudio creates new interiors for Excelsior boutique
A multi-brand boutique with an eclectic, geometric and harmonious look defines the new concept of space designed by Jean Nouvel.
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- Olga Mascolo
- 24 September 2018
Each floor is conceived as a box, a circumscribed structure. The carpet is designed by Dimorestudio and changes from flat to flat. The materials and colors come into conflict with each other: the silver painting of the walls, the floor carpeting, the tubes with different finishes and the neon lighting, white. The contrast is there but does not create disharmony: the furniture is eclectic, the combinations border on an educated kitsch, the visual impact is clean and rigorous thanks to the regularity of geometric shapes and patterns.
- Excelsior Milano
- Boutique multibrand
- Dimorestudio
- 2018