The Likeshop Showroom designed by young Russian architect Eduard Eremchuk is located in the historic town of Rostov-on-Don, not far from the Black Sea, southern Russia. The interior design revolves around color, which defines three distinct areas: a yellow reception room, a white retail area with a pink dressing room in the middle. The space, only 46 square meters, is marked by high ceilings and arched windows, while the design fully represents the young spirit of the brand.

Eremchuk was inspired by the petal dresses of Alexander McQueen and the light works of James Turrell, particularly in the yellow entrance cube. The colors represent those of the brand, applied to sculpture objects that transform the interior into a museum-boutique. Some furniture tricks such as the curved counter and a large mirror extend the perception of space and color. Flooring is all made of light-grey vinyl, dotted with coloured pigments.