We all remember the hype generated by the sale of Beeple’s “Everydays: the first 5000 days” at Christie’s last year. The resonance of a $69m auction and the resulting debates on the potential and risks of the intersections between the NFT market and the art sector have (predictably) increased the value of the work itself and of all the digital artworks auctioned subsequently.
Yet the Metaverse is not just a playground for investment and blockchain enthusiasts. Not only, at least.
Over the past two years, museums and galleries closures and their more or less successful attempts to adapt or migrate to the virtual have served as a catalyst for new developments. Amidst discussions over the future of art spaces and their fruition, the path to virtual and digital experimentation has been opened up and will hopefully result in new and more dynamic approaches to physical space.
This momentum is reflected in the launch of new initiatives, such as the plan to build the MAD Museum of Digital Art in Milan, a €6m project due to open in 2026, and the opening of the UK's first permanent immersive digital art gallery in Coventry in April 2022.
Last November, we listed a number of projects and exhibitions capturing the complex relationship between physical and virtual space. Today, our gallery brings together five projects with different goals and visions, which in their very discordance offer an overview of some of the unpredictable and controversial possibilities that the Metaverse can bring to the arts.
Opening image: KAWS: NEW FICTION in Fortnite. © Epic Games