From 8 December to 5 January, Acute Art and Dazed Media present “Unreal City”, London’s largest AR art festival. Thanks to Apple's innovative ARKit technology, “Unreal City” invites you on a walk along the river Thames to discover 36 sculptures in augmented reality. Literally “a mile of digital art” to admire the works of famous artists from all over the world, including Nina Chanel Abney, Olafur Eliasson, Cao Fei, Alicja Kwade, Koo Jeong A, Marco Brambilla, alongside previously unseen works by Darren Bader, KAWS, Bjarne Melgaard and Tomás Saraceno.
The AR sculptures are located on 24 sites in the Southbank area, between Waterloo Bridge and Millennium Bridge, on London's riverfront. By downloading the free Acute Art app (on iPhone, iPad or Android), users have access to a map for locating and viewing the sculptures in augmented reality. In “Unreal City”, Acute Art and Dazed Media create an unprecedented experience in terms of participation and exhibition format, in line with the declared and shared desire to democratise art.
Acute Art collaborates with leading contemporary artists to reimagine their creative vision in the context of new digital media (including virtual, augmented and mixed realities).
Dazed Media is the world's leading fashion and culture publisher.
