On the edge of the cultural empire

The new curator of Villa Croce Museum of Contemporary Art, Ilaria Bonacossa, has made an encouraging start with her first two exhibitions; but only time will tell their effectiveness in both curatorial terms and consensus.

New, fresh-minded, full of ideas and, most importantly, unbiased, the new curator of Genoa's Villa Croce Museum of Contemporary Art, Ilaria Bonacossa, takes her place after winning a competition organised by the Fondazione Cultura of Palazzo Ducale. Her arrival marks the start of a new phase after ten years in which the Museum, headed by Sandra Solimano, had plenty of ups and downs, partly because it was neglected by politicians in favour of other city institutions, considered more important.

Working in Genoa is particularly significant. The city has witnessed the passage of many of the neo-avant-gardes: from the Gruppo Letterario '63 driven by writer Edoardo Sanguineti; to the presence of visual poet Rodolfo Vitone, publisher of Marcatre magazine; to art historian Eugenio Battisti, a professor at the University of Genoa; and finally, Arte Povera. In fact, the first exhibition by the fledgling movement founded by Genoa-born Germano Celant was held at Trentalance and Masnata's Galleria La Bertesca. This at a time — the 1960s — when private galleries were replacing public ones in spreading the contemporary art culture, as too did Paolo Minetti at the Galleria Il Deposito, a Genoese gallery that commissioned Gordon Matta Clark's only Italian work.

Operating in this area, on the very edge of the cultural empire, is praiseworthy and demanding particularly because of the disinclination of the Ligurian people — in which I include myself — for anything new. Bonacossa has made an encouraging start with her first two exhibitions; but only time can show their effectiveness in both curatorial terms and consensus.
Top and above: Massimo Grimaldi, <em>Slideshows</em> installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Top and above: Massimo Grimaldi, Slideshows installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
The first is a Massimo Grimaldi solo exhibition, Slideshows. Grimaldi's research generates photographs taken in places of conflict, where humanitarian organisation Emergency runs a series of hospitals. In the past, the artist has used 92% of his 700,000 € MAXXI 2PER100 prize in 2012 to fund the construction of an emergency paediatric health centre in Sudan — a fine and politically correct gesture that goes against the concept of market-based art.
Ivana Porfiri and Jeff Koons, <em>Guilty</em>. Photo by Andrea Ferrari
Ivana Porfiri and Jeff Koons, Guilty. Photo by Andrea Ferrari
The exhibition design in Genoa, determined by the Grimaldi and Bonacossa, will surprise regular visitors to the museum with its floor arrangement of Apple computers leaving a large void all around — a Fondazione Sandretto-like display concept that can only benefit the Museum. Grimaldi's work, however, is strong on concept but weak on execution. As is often the case, he has relied more on the process and thought less about linguistic quality, a quality that is, in this case, entrusted to the single human tragedies expressed in the facial suffering that can be seen on the screens. This makes for a half-finished work that requires further exploration.
Operating in this area is praiseworthy and demanding particularly because of the disinclination of the Ligurian people for anything new
Transporting Ivana Porfiri and Jeff Koons' <em>Guilty</em> yacht to Genoa
Transporting Ivana Porfiri and Jeff Koons' Guilty yacht to Genoa
We see a totally different depth in the Maria Cristina Didero-curated Guilty project, which was created by Ivana Porfiri and Jeff Koons for collector Dakis Joannau and presented at the 52nd Genoa Boat Show. Dakis Joannou is a Greek-Cypriot collector, a lover of art, design and boats, of which he owns a small fleet. In October 2008, he presented the stunning 35-metre yacht Guilty, designed by Ivana Porfiri, built in Italy and featuring a psychedelic camouflage decoration conceived as a site-specific work by American artist Jeff Koons.
Transporting Ivana Porfiri and Jeff Koons' <em>Guilty</em> yacht to Genoa
Transporting Ivana Porfiri and Jeff Koons' Guilty yacht to Genoa
The work draws from dazzle camouflage, which was invented by English painter and artist Norman Wilkinson in 1917 and immediately adopted by both the Royal and US Navies. It involves painting a ship with optical forms and designs in different colours to make a 3D object appear 2D. The 3D mass is transformed into a surface of unclear parts, making it harder for the enemy to bomb it with precision. With a little help from the sunlight, it produces a perfect camouflage.
Massimo Grimaldi, <em>Slideshows</em> installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Massimo Grimaldi, Slideshows installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
"Guilty is a story as well as a project," says designer Ivana Porfiri, "that originated as a natural progression of a well-established relationship between boat-owner and shipyard. The basics of this project were simple: the boat size was dictated by a mooring already in the owner's possession and they used hull mould that the shipyard already had — all to complete a new boat in record time. Contemporary art was a constituent part of the project from the very beginning, as the client is one of the most savvy contemporary-art collectors on the international scene, but Guilty is a boat and never loses this reference."
Ivana Porfiri and Jeff Koons, <em>Guilty</em> installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Ivana Porfiri and Jeff Koons, Guilty installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Koons' work updates and pays homage to Wilkinson, offering collector Joannau a similar camouflage, as if wishing to protect his precious collection with a fun play on form and colour. Emanuele Piccardo
Ivana Porfiri and Jeff Koons, <em>Guilty</em> installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Ivana Porfiri and Jeff Koons, Guilty installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Ivana Porfiri and Jeff Koons, <em>Guilty</em> installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Ivana Porfiri and Jeff Koons, Guilty installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Massimo Grimaldi, <em>Slideshows</em> installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Massimo Grimaldi, Slideshows installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Massimo Grimaldi, <em>Slideshows</em> installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
Massimo Grimaldi, Slideshows installation view at the Museo d'Arte Contemporanea di Villa Croce, Genoa
A stage in the making of Ivana Porfiri and Jeff Koons' <em>Guilty</em> yacht
A stage in the making of Ivana Porfiri and Jeff Koons' Guilty yacht

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