The Imprint belongs to a fortunate tradition of almost “automatic” architectures, based on a clear concept, and shaped according to a straightforward sequence of few steps. This lineage originated in the Netherland in the nineties, and it is still kept alive by many of its initiators. Amongst them is MVRDV, whose formal research has crossed over almost three decades, under the banner of the most light-free eclecticism. The commission to design two out of the six buildings of Paradise City, an entertainment complex in the vicinity of Seoul’s international airport, is the occasion to add a new chapter to it.
The negative of all the details, bumps and recesses of the surrounding buildings is draped over the façades of The Imprint. Its ornate and completely windowless elevations function as two-dimensional backdrops, partially warping and lifting from the ground. By doing so, they unveil colorful, almost mind-bending interiors, a glittering magma of mirroring ceilings and backlit floors.
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
Seoul. The Imprint by MVRDV is a chameleon-like architecture, mimicking the façades of its neighbors
The Imprint is a high-perfection parametric architecture. Each one of its 3,689 cladding panels is a unique piece. An entire corner of the building is painted in shiny gold to signal the entrance to the night club.
MVRDV, The Imprint, Seoul, Korea, 2018. Photo Ossip van Duivenbode
An indoor theme park and a night club are hosted inside this flamboyant architecture, somewhat echoing both Rachel Whiterhead’s molds and James Wines’s BEST supermarkets.
According to Winy Maas, a founder of MVRDV, the specific treatment of The Imprint’s elevations “connects it with the neighbors (…) ensuring coherence” so that Paraside City won’t be “a collection of individual objects such as Las Vegas, but a real city”. Whether Maas is actually updating the eternal dilemma of the relationship between architecture and its context, or rather he is utterly ridiculing it through its blatant caricature, and whether Paradise City becomes a city, a theme park (or even both), one thing is certain: The Imprint candidates as a regular fixture for all the most hilarious architecture weirdness ‘best of’ for the next decade.