Their project is named 'Flockr' as a parody of the photo-sharing website Flickr. It's a flexible space for lectures, screenings, events to take place over the festival, then it will be packed up and moved to Shanghai in October. "The pavilion will be used in multiple locations, so we wanted in some way to incorporate the different contexts into the appearance of the project, hence our selection of reflection." Says Idenburg. "The idea of "sharism" is in a way reflected in the multiple flickering / shimmering /vibrating panels. What is discussed inside is a fragmented reflection of our environment .. seen through a pink lens!"
SO IL's selection of pink was as spontaneous as every other aspect of the project admits Idenburg. "The contractor send us a sheet with colors to choose from. Red was not possible (Nouvel); green too cliché so we chose three that were in a family of colors and the next day it was installed! It is a super temporal materialization of a secret fantasy. It is pop and very contextual." Beatrice Galilee
Watch the video: http://www.vimeo.com/15242279