Leather is a verb

With over 65 years of experience in the tanning industry, Gruppo Mastrotto faces a new chapter in its history. The company has unveiled its new brand identity, the renewal of which is just the beginning of a new era of growth, driven by its passion for leather and its desire to assist its customers in choosing the best solutions for their needs. The new brand identity includes the redesign of the website, the restyling of the logo and, above all, the launch of the 'Leather Forward' payoff, where leather becomes a verb and forward summarises the drive towards innovation. This slogan expresses the company's commitment to fostering continuous progress, keeping passion for leather and attention to environmental and social issues at the centre. "The renewal of our brand identity represents a crucial moment. With the new payoff, we emphasise our commitment to sustainable innovation accompanied by uncompromising quality. This restyling is not just an aesthetic change, but a reflection of a strategic vision that reaffirms our leadership position in the tanning industry," said Chiara Mastrotto, President of Gruppo Mastrotto.

Interior design is one of Gruppo Mastrotto's main areas of interest. The availability of a wide range of colours, finishes and types of leather makes it possible to create furnishing accessories that are the perfect synthesis of comfort and refinement. Theier versatility allows them to adapt to any design project, whether it is a minimalist and modern environment, a space with industrial charm, or a more traditional and refined context. The natural beauty of Gruppo Mastrotto leathers is an intrinsic quality that manifests itself in their softness, resistance and ability to improve with time. Able to cope successfully with the daily challenges of furnishing, such as wear and tear, rubbing and exposure to light, with their natural beauty and ability to age gracefully they add a touch of timeless luxury to any space, transforming interiors into authentic refuges of style and comfort. Furnishing accessories made with Gruppo Mastrotto leathers are a guarantee of class: sofas, armchairs and chairs offer a superior experience of comfort, conveying feelings of luxury and well-being. The wide range of colours and textures allows designers to create unique pieces that integrate perfectly with the aesthetics of any environment, enhancing its elegance. Their ability to withstand daily wear and tear, as well as sunlight and stains, makes them ideal for use in domestic environments and in the world of hôtellerie.

At Lineapelle Milano (September 17-19), Gruppo Mastrotto will be present with a completely renovated stand where a selection of leathers dedicated to the world of interior design will also be displayed. A completely renovated space developed around the concept of premiumness, which will make tangible the path and evolution undertaken by the company towards the luxury world.