Whilst the project uses the city of Holon as a test case, the proposed solutions have international application, particularly with respect to regions where climatic conditions and growth in urban populations make the proposed design solutions especially applicable. Placing shade and shading systems at the forefront of the municipal agenda and academic debate, the exhibition visually captures the impact and relationship design has on urban and living spaces.

The issue of the lack of shade in public spaces has long been neglected in the urban space. To address this particular issue and work towards the provision of shading in public spaces, the exhibition proposes a “call to action” aimed at tackling this severe problem and find proactive solutions that acknowledge it.

From designers and planners to policymakers and politicians, this exhibition compels reflection on the economic, ecological and social outcomes that urban shading can unravel, helping to reduce energy consumption, global warming and boost economic activities. It calls for an action to recognize the influence of shade on the quality of urban lifestyle and introduce a discussion designed to move public conscience.