With a 75% market share, Tesla might as well be a synonym with electric cars. Apart from Musk’s company, most people got acquainted with EVs through the new offerings of established brands like Mercedes, General Motors, Toyota, and Volkswagen, especially in Europe.
Yet, the 25% of the global car market that Tesla hasn’t seized is pretty lively with new and promising brands that could soon give Elon Musk a run for its money. We’ve picked five that we think you should watch for their positioning and approach to car design.