In recent years, the need to develop products that are simpler to use has led to an increasingly significant change in the interaction between users and technological devices. There's a growing demand for more intuitive and accessible user experiences, which is pushing companies like LG to reduce complexity and improve efficiency in the daily use of devices.

“We will knock you” is the slogan for LG's range of built-in appliances. In this way, LG continues to redefine the standards of kitchen appliances through innovation. These built-in ovens have won prestigious international awards such as the iF Design Award 2023 and the Red Dot Award 2023 for their seamless combination of minimalist design and smart performance.

“Our entry into the built-in appliances market is the natural continuation of a growth path we have been following for years: first in the premium segments of the market for refrigerators and washing machines, and later for tumble dryers and vacuum cleaners, we won the trust of consumers with products characterised by high performance and efficiency. Now we are bringing the same winning approach to the built-in market,” said Francesco Salza, Consumer Electronics Director of LG Electronics Italia.

InstaView technology, already popular with LG fridge users, allows you to see inside the oven by simply knocking on the door. This innovative feature meets the demands of minimalist design with a surface that remains black and opaque during cooking and only changes its appearance when touched to reveal the food inside. The sleek and compact design of InstaView ovens fits seamlessly into any kitchen style. The absence of knobs, full touch controls and ergonomic handle provide a modern and sophisticated look.

The user experience of the oven is greatly enhanced by a range of functions designed to expand the cooking possibilities. From traditional fan or static cooking to air frying, proofing and dehydrating, LG encourages culinary experimentation. For example, Air Sous Vide technology allows slow cooking at low temperatures, enabling sous vide cooking that preserves the flavours and textures of food. Multifunctionality aims to combine as many functions as possible in a single appliance, reducing the need to buy additional equipment.

Another important step towards a smart kitchen is the ability to manage the oven - and all other LG appliances - remotely with the free ThinQ app. Whether it's preheating the oven while you're away or monitoring the cooking process from another room, LG has made managing the oven easy and convenient. The app also provides access to a recipe database, allowing users to explore different cooking methods and expand their culinary repertoire.