Teapots, cups, pitchers, bottles, coffee pots, trays and tins: the colourful universe of British designer George Sowden arrives on Hay’s shelves just in time for Christmas. “Give gifts with a good conscience” is the Danish company’s invitation to customers for this year’s presents. The products of the Sowden Collection can be appreciated for both their aesthetics and their ethics: they are made to last and of excellent quality, as opposed to the age of disposable and programmed obsolescence.

“Objects have identity, objects create identity. The objects I design are animated by what I put into them but also by what other people put into them. It’s not enough to leave it to other people to make the objects,” said the designer in an interview with the New York Times. The Sowden Collection is designed to rethink the small gestures of everyday life, which need to be more aware and sustainable.

Among the products presented, the porcelain coffee makers feature the innovative SoftBrew™ dispenser, with a stainless steel filter positioned centrally to enhance the flavor; the stainless steel bottles with plastic screw cap have a functional design suitable for containing hot and cold drinks; salt and pepper are made of high quality stainless steel, with a ceramic grinder that allows you to adjust the size and coarseness of the beans.

To the essential design of Hay products, Sowden combines a wide range of bright colors reminiscent of the Memphis Group, which the English designer had founded in the 80s with Alessandro Mendini, Nathalie Du Pasquier, Ettore Sottsass...