For the last couple of years, manufacturers have been on a quest for invisibility when it comes to designing their luxury TV appliances. Samsung, with its Frame TV that turns into a painting when it’s off, was the original trend setter. Earlier this year LG followed, leveraging its technologic prowess in the development of OLED display to create a TV that can roll into its own base like a cigarette paper. Now it’s Bang & Olufsen’s turn. Unveiled during Milan Design Week, the Danish company’s new Beovision Harmony is basically a moving piece of art. When it’s turned off, the TV’s 77” OLED screen hides behind two speaker panels made of oakwood and aluminum, turning a boring big black appliance into a geometrical sculpture that can fit in the background of a finely furnished apartment. ”With Beovision Harmony, we wanted to create a meaningful object for interior that reduces the visual presence of the TV and transforms it into something that people will develop an emotional attachment to,” said John Mollanger, Bang & Olufsen’s Vice President of Brand and Markets, in an interview with DeZeen. Also contributing to the development of a strong emotional attachment: the product’s price tag. Beovision Harmony will set you back around 20.000 dollars.