Byton, a new electric car company founded by two ex BMW managers, has shared some more details about the M-Byte, its first production model. According to Byton’s CEO Carsten Breitfeld, the new SUV aims at bringing together a “state-of-the-art EV platform” and a proprietary lifestyle digital ecosystem that the user will be able to control through a 7-inch Driver Tablet on the steering wheel and a 48-inch-wide curved display spanning along the whole width of the dashboard. Thanks to its slick futuristic look and a cheaper price point, the car could give Tesla’s Model X a run for its money. Albeit founded by two Europeans manager with a proven track record in the traditional auto industry, Byton will be a global lifestyle brand operating out of China, with offices in Beijing, Hong Kong and Shanghai. According to Byton’s plans, the production version of the M-Byte is going to debut in mid-2019, with mass-production starting at the end of the year.