On the last day of the Shanghai Fashion Week, Moncler inaugurated the latest initiative of its Moncler Genius project: The City of Genius, an immersive experience where art, design, and fashion converged to transform the historic SSC Pavilion, a former shipyard on the Huangpu River, into a creative metropolis. 

Spanning approximately 30,000 square meters, ten visually impactful thematic "districts" were created, each allowing designers and co-creators to bring to life a space that embodied their artistic vision and the aesthetic utopia behind their new Genius collection. The lineup of designers and artists in Shanghai included Edward Enninful, Hiroshi Fujiwara, Donald Glover, Lulu Li, Mercedes-Benz by Nigo, Palm Angels, A$AP Rocky, Willow Smith, Rick Owens, and Jil Sander.