After Porsche, Bentley, and Bugatti, Mercedes-Benz has entered the real estate market by adding its first tower to the long series of residential projects created by various automotive brands worldwide.
Mercedes-Benz debuts in architecture with skyscraper in Dubai
The futuristic building will be one of the tallest in the city, featuring a sinuous profile and VIP parking facilities.
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- Lucia Brandoli
- 11 January 2024
The German car company has unveiled the design of a super-tall skyscraper in central Dubai, near the Burj Khalifa, the world’s tallest building. Named Mercedes-Benz Places in Dubai, it will be the first branded residential tower by Mercedes-Benz and will rise to 341 meters, with 65 floors, making it one of the tallest buildings in the city.
The sinuous silhouette of the tower resembles a cuttlefish bone, and the facades feature an elegant pattern composed of the classic three-pointed Mercedes-Benz logo repeated.
The skyscraper will host 225 residential units, exhibition spaces, a gym, lounges, restaurants, and VIP parking facilities. The real estate developer, Binghatti, has already started construction work, expected to be completed in 2026.
Image is courtesy of Mercedes-Benz.
Image is courtesy of Mercedes-Benz.