The opening of a new store in Dubai and the renovation of the historic Tiffany&Co store in New York by OMA was followed by the renovation of the brand’s Tokyo store. On the occasion of its reopening, Damien Hirst was asked to design a site-specific work for the facade of the building, designed by Kengo Kuma and located in the center of Ginza district.

The external facade is covered with about 300 panels in honeycomb glass and aluminum, arranged with different angles in order to reflect the light and thus recall the play of reflections and sparkles given by the carvings made on precious stones. Hirst’s artwork has completely occupied it, transforming each panel into a piece of the huge image that depicts the crown of a cherry tree with pink, white, red, and green petals, against a bright blue background. Hirst also dedicated himself to some of the interior parts of the store, painting some of the walls to recall the floral pattern of the exterior.