Neo Ikea

At the Fuorisalone, the Swedish furniture giant is showing the living room of the future, opening its new collections to contributions from artists and designers. #MDW2017

IKEA, "Let's make room for life", OfficinaVentura14, Milan, 2017

In the Ventura Lambrate district during the Furniture Fair, Ikea has organised “Let's Make Room for Life”, an all-inclusive festival where it has staged its vision of the living room. The event displays the results of collaboration with the Danish company Hay, the British designer Tom Dixon, the eclectic Cape Town collective Design Indaba, the artist Kevin Lyons, and the duo of visual artists Pinar & Viola. In parallel, a large space is reserved for a robot-artist that transforms into works of art sketches drawn by students from the École cantonale d'art de Lausanne.

The project with Hay and its founders Mette and Rolf Hay explores the identity of Scandinavian design in the future by probing the functional and emotive requirements of a 21st-century home. The collection comprises furniture, lamps, accessories and fabrics made with innovative production techniques.

Besides the development of an open-source platform for a new living concept, the Ikea project with Tom Dixon also opens up to materials and manufacturing methods that redefine the idea of comfort. Among them is the Delaktig platform devised to help people conduct daily activities. Pinar & Viola are part of a group of six artists asked to conceive of prints, patterns and chromatic compositions for the Stunsig collection, aimed at offering Ikea products for daily use that are transformed by original and unusual surfaces.

4 – 9 April 2017
Let’s make room for life
Officina Ventura 14
via Privata Giovanni Ventura 14, Milan

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