Stuart Semple: Pink

British artist Stuart Semple released his own brand of pink paint, “Pink”, said to be the world’s pinkest pigment and available to all but Anish Kapoor.

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British artist Stuart Semple released his own brand of pink paint, ‘PINK’, said to be the world’s pinkest pigment. PINK is available to all but Anish Kapoor.

Artist Anish Kapoor famously acquired exclusive rights to use the world’s blackest black in his art. The pigment is currently the blackest substance known – so dark that it absorbs 99.96 per cent of light. “It’s cool, Anish can have his black. But the rest of us will be playing with the rainbow!” said Stuart Semple.

Purchasers of PINK will be required to make a legal declaration during the online checkout process, confirming that: “you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into that hands of Anish Kapoor.”

Stuart Semple, Pink!
Year: 2016