LED plus pixel creates a “free pixel” that is unrestricted and distributed at will in a space to create a dynamic, independent and mobile ecosystem. You can, for example, have magnetic ones that are applied (on) and removed (off).

“It’s a bit like printing light”, explains Ratti. At this point, the robotic arm displayed in the window of the Via Manzoni showroom comes into play. The future? “You might go into an Artemide shop and come out with a canvas of printed light. Going beyond the binary (on, off) code of incandescent bulbs, Free Pixel could be regulated with digital systems that modulate intensity, position and colour. There could be 3D displays, sprayed and diffused in the air.”