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Doha Airport way finding

Studio FM milano worked on the way finding and the decoration of all the lounges and the public activity nodes of the new International Doha Airport in Qatar.

Designing a complex identity for large public spaces requires a workflow that involves coordinated complexity.

Avoiding the trap of customizing each element of the project with its own distinct peculiarly, Studio FM milano has created a system that generates differences within the same family.

Starting from the generating staminate cell of a simplified master plan of the airport, a coherent language to the entire identity was ensured. Designers took inspiration from traditional arabesque decoration to create the basic alphabet for everything.

By turning the simplified plan around a center with different angles and points of rotation, they generated a multitude of grids for the distinctive pictogram set and for all the patterns that identify all the different spaces of the airport.

Studio FM milano worked side by side with the architect team of Antonio Citterio Patricia Viel & Partners, that designed all the interiors of the lounges and activity nodes.