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The art of Cartier, by Tokujin Yoshioka

A temporal journey through 158 pieces of the watchmaker's historical collection.

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  • 07 September 2011
  • Zurich

The brilliant innovations of technology and aesthetics for Cartier timepieces will be on display in an traveling internationa exhibition directed by Tokujin Yoshioka, titled Cartier Time Art. The exhibition will have its worldwide premier at Bellerive Museum in Zurich, Switzerland. This exhibition is to be art directed by Tokujin Yoshioka, who participated as a director in an exhibition of Cartier Collection in 2009 Story of... - Memory of Cartier creations at Tokyo National Museum, Hyoukeikan Gallery.

In Cartier Time Art, Tokujin intends to highlight Cartier's unique beauty by merging two essential components; its tradition of the history, and the avant-garde ideas for the future. The pieces on display, by means of an original 3D setting will implant Cartier's new time beat in each heart of visitors. The exhibition will showcase 158 pieces from the historical collection, beginning in 1874 with chatelaine-watch in yellow gold, pink fold, enamel and pearls, and introducing 12 movements and 17 Fine Watchmaking timepieces, including ID One concept watch in niobium-titanium, featuring an ADLC coating and carbon crystal. Throughout this temporal journey, one key element standing out is the daring spirit of Cartier's watchmaker, from its craftsman to its designers, which has been imbued in the exhibition scenography.

The exhibition showcases 158 pieces from the historical collection, beginning in 1874.

Time Art
Cartier creates time in an endless pursuit of beauty. The perfect harmony instilled by Cartier's craftsmen refines time itself to an art.
Time
Like light, wind, scent, and air, we can neither see time nor hold it, yet its beautiful rhythm beats throughout each day of our lives.
In today's material world, time has value.
The important thing is experience.
Experience nurtures time. It is the ground on which we grow.
Each memory takes seed in the heart, and the stream of time flows on.
A long history and avant-garde ideas for the future.
Cartier's unique beauty comes from the merging of these two extremes.
The space, with 3D films depicting the mechanism of the watch, will wrap around the heats of visitors.
I hope their experience here will implant Cartier's new timebeat in each life. Tokujin Yoshioka

From a Tortue single pushpiece chronograph created in 1929, to a contemporary Santos 100 Skeleton watch, Cartier interprets complications in its own inimitable way, always with a sense of elegance.
The exhibition at Museum Bellerive traces Cartier's constant quest for excellence in the manufacturing of complicated watches.
In Cartier Time Art, Tokujin intends to highlight Cartier's unique beauty by merging two essential components: its tradition of the history, and the avant-garde ideas for the future.
The Museum Bellerive will be the first venue of an international touring exhibition.
Tokujin Yoshioka is the art director of this exhibition.
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