Milano Design Week

Salone del Mobile and Fuorisalone 2024


10 projects selected by a designer at Salone del Mobile 2023

From the many new proposals, Lorenzo Damiani selected the most interesting among those seen at the fair, choosing them with a designer’s eye.

“Quality means doing it right when no one is looking.” Henry Ford’s peremptory sentence accompanied this new search, after the one carried out in 2022, to identify my personal “Top Ten” of deliberately heterogeneous proposals. What is “done right,” which is not necessarily where people are looking, will be my needle in the balance.

New year, new life. This 2023 almost seems like a year zero for Milan Salone del Mobile and its 1962 exhibitors spread over 170,300 square meters. The new distributions of certain spaces – the goal is to offer one single level entirely dedicated to the exhibition – reconsidered the “revenues of a position” that some companies have acquired throughout the years: If you used to move around the pavilions thanks to what you remembered from your previous visits, you should know that this year there is a good dose of news and original combinations. One aspect I find unpleasant, to put it mildly, it is the ever-increasing demands of the companies to register the data of the visitors at the entrance of their stands by scanning the tickets, under penalty of exclusion: someone should put an end to this absurdity.

The City of Lights is the starting point of my Top Ten. 

1. For The City of Lights (designer and scientific curator Beppe Finessi): Mandalaki, Halo Horizon, featured in the exhibition Albe, luci di domani, curated by Matteo Pirola; Costellazione 6, Umberto Riva, featured in the exhibition Costellazioni, exhibition design Formafantasma
2. Black Flag, Konstantin Grcic, Flos
3. Taky, Luca Nichetto, Wittmann
4. Oto, Studio CE, Mattiazzi
5. LT8, Osvaldo Borsani, Astep
6. Flow, Paolo Ulian, Antoniolupi
7. Twain, Konstantin Grcic e Hella Joungerius, Magis
8. Magia, Michele Groppi, Davide Groppi
9. Ombra, Stefan Putzer, Salone Satellite
10. Randevu, Biagio Cisotti + Sandra Laube, Plank

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