Martina Starke is the Director the Munich studio of Designworks, the design innovation studio for the BMW Group that also works across industries. In this role she is in charge of the Studio’s design vision and daily operations leading a versatile, international and multi-disciplinary team. 
With a main focus on human centered design and human interaction, with strategic thinking and a holistic design approach, Martina stimulates her teams to create innovative design concepts for business partners inside and outside the automotive industry.
While new design solutions have always been at the center of Martina's work, years of close collaboration with a variety of specialist 
departments at the BMW Group has been a defining factor in her view on innovation.
Martina Starke has held numerous design positions within the BMW Group since 2001. With broad experience across both exterior and interior design, as well as material, color and detail, she assumed responsibility for BMW Brand Vision and BMW Brand Design before joining Designworks in July 2019.