The history of the Compasso d’Oro through 20 projects

A litmus test of the Italian “design system”, the Compasso d’Oro talks about the country’s most innovative industry’s dominance and material heritage. A gallery of 20 award-winning products, from 1954 until today.

Zizì, foam rubber stuffed toy, Bruno Munari, Pigomma S.r.l., 1st Edition 1954 Bruno Munari conceives this original toy as an incentive for children’s imagination: the foam rubber – with a simple wire, whose extremities are stuffed, so they are not dangerous – can be bended to take different configurations, that fulfil the narrative ambitions of the game. Zizì was developed starting from a cat-shaped toy, called Meo Romeo, designed by Munari in 1949. Pablo Picasso – who had an example in his studio – defined it as “a philosopher’s work”.

foto courtesy ADI

Mirella, sewing machine, Marcello Nizzoli, Vittorio Necchi S.p.A., 4th Edition 1957 Mirella by Marcello Nizzoli – sinuous, ergonomic, easy to use and at the same time offering a professional performance – determines the Necchi’s transition from being the first Italian company to produce sewing machines to be one of the most important actors on the international market. Mirella belongs to the MOMA NY collection.

foto courtesy ADI

500 Car, Dante Giacosa, Fiat S.p.A., 5th Edition 1959 Maybe it is the most rooted symbol – together with the moka pot – of the idea of Italy. The 500 Car is an everlasting icon, that shows how it still manages to raise interest both on an international and national level. Designed by Giacosa after the Topolino’s success, this is the predecessor of the city car, and it has represented an unprecedented combination between the compactness of lines and sinuosity, as well as to become the first economy car of many Italians. It was developed in several models – the N, the economic N, the convertible, the Giardiniera etc. – and even today it has been restyled in one of the most successful models of the automotive industry: the new 500 Car.

foto courtesy ADI

T12 Palini, school chair, Luigi Caccia Dominioni, Achille and Pier Giacomo Castiglioni, Palini Industria Legno S.r.l., 6th Edition 1960 The T12 was the result of a national competition organised under the aegis of the Triennale to produce a school chair to furnish the tens of thousands of new schools to be built during the Italian economic miracle. Inspired by Montessori’s philosophy, the chair in tubular metal and curved plywood guarantees fluid movement for the body and rethought ergonomics thanks to a lower back support.

foto courtesy ADI

Alphanumeric Tele-indicators for airports and railway stations, Gino Valle, Solari & C S.p.A., 7th Edition 1962 An evolution of the snap clocks – such as the Cifra 5 clock – developed by Solari, the alphanumeric tele-indicator for departures and arrivals boards in airports and railway stations became a familiar icon in the daily life of all Italians. The foreign feedback was exceptional as well: adopted in train stations and airports around the world, it was also used for the “countdown” of the Cape Canaveral aerospace base.

foto courtesy ADI

Eclisse, Vico Magistretti, 9th Edition 1967 An earthly translation of a heavenly inspiration, Vico Magistretti’s Eclisse lamp for Artemide has become a great design icon for its fair versatility. Thanks to its spherical lampshade in painted steel with integrated double screen, it allows to adjust and direct the light at will, while the “interactive” screening mechanism transforms it into a fun device capable of meeting the needs of the moment.

foto courtesy ADI

Soriana, Afra and Tobia Scarpa, Cassina, 10th Edition 1970 An emblem of an informal style that knows how to be elegant, Soriana celebrates softness and the absence of sharp edges. The use of polyurethane foam, revolutionary at the time, is combined with the equally innovative use of a metal tube that wraps around the seat, recompacting it and at the same time imposing itself as a graphic sign.

foto courtesy ADI

Modo, magazine, Alessandro Mendini, R.D.E. Ricerche Design Editrice S.r.l., 10th Edition 1979 The history of Italian design is inextricably related to the magazines that have told it. Among them, Modo has been a very important critical platform for design culture. It was founded by Valerio Castelli, Giovanni Cutolo and Alessandro Mendini and financed in the early years by ten Italian companies that shared its spirit and function. Modo was published from 1977 to 2006 and represented a crossroads for the exchange of critical opinions, an open space for the contributions by the major figures in the sector, as well as an instrument of contamination between design in the strict sense and the broader applied culture.

foto courtesy ADI

Tecniko, integrated metal suspended ceilings, Carla Venosta, Termisol S.p.A., 11th Edition 1981 A formal synthesis between structural solidity and geometric elegance. The modular suspended ceiling designed by Carla Venosta is a metal structure designed to adapt to large surfaces, particularly those in industrial spaces.

foto courtesy ADI

Tea service, Richard Meier, Alessi, 13th Edition 1984 The service conceived by Richard Meier is a play of volumes that combines an ideal type teapot with the shape of its mould. Alessi is one of the most awarded Italian companies at the Compasso d’Oro: coffee makers and table accessories have won 10 awards.

foto courtesy ADI

Tonietta, Enzo Mari, Zanotta, 1987, 14th Edition Essential in its lines and overall dimensions without exceeding in thoroughness. Enzo Mari’s Tonietta is the result of a complex technical experimentation to ensure a competitive serial reproduction of the die-cast aluminium structure. Enzo Mari called it a reinterpretation of the Thonet because of the lack of pretentiousness in its lines. 

foto courtesy ADI

Isotron, dental device, Giugiaro design, Eurodent Industrie S.p.A., 16th Edition 1991 An integrated chair for dentists. It stands out for its ability to combine ergonomic prerogatives for both patient and dentist, ensuring the latter a wide operating range in a small space.

foto courtesy ADI

Cartoons, partition wall, Luigi Baroli, Baleri Italia, 17th Edition 1994 A self-supporting screen made of corrugated cardboard that can be shaped as desired. Cartoons overturns the stereotype of the preciousness and sumptuous decoration of this type of furniture and stands out for its sinuosity, enhanced by brushed die-cast aluminium profiles.

foto courtesy ADI

MayDay, Konstantin Grcic, Flos S.p.A., 2001, 19th Edition 2001 Inspired by the anonymous model of the coachbuilder’s light, MayDay – the name refers to the first of May and the celebration of the working class – is as accessible in price as it is in use. Its handle allows a flexible use of the lamp, which can be hung or carried by hand.

foto courtesy ADI

Ptolomeo, Bruno Rainaldi, Moco Divisione Minotti Italia Trading, 20th Edition 2004 Ptolomeo is an innovative model of pillar and concealed bookcase, to be decorated with books and at the same time to be placed where the house offers a dead angle ready to cram volumes in. Ptolomeo is the result of Bruno Rainaldi’s brainchild, a sales manager who is a keen observer of consumption and the latent needs of the home world, and who has become a designer here.

foto courtesy ADI

Neos, Cul de sac, Lorenz S.p.A., 21st Edition 2008 A concave polyurethane ring embraces the steel case of the watch characterised by its iconic yellow dial, and combined with a vanilla-scented polyurethane strap. Lorenz achieves with Neos its second Compasso d’Oro after the famous Richard Sapper’s Static. 

foto courtesy ADI

Spun, Thomas Heatherwick, Magis, 23rd Edition 2014 A curious hybrid between a seat and a game – by pushing it with your feet you can make it rotate on itself. Spun is a kinetic seat that works both statically and in motion, while always encouraging a dynamic position of the body. Made from a single piece of polyethylene using the rotational moulding technique, it can also be used outdoors.

foto courtesy ADI

Fondazione Prada, OMA, 25th Edition 2018 OMA’s project marks the entry of architecture into the Compasso d’Oro and is celebrated for “the original combination of architecture that moves among preservation, creativity and sustainability”.

foto courtesy ADI

Hannes, IIT Italian Institute of Technology, INAIL Centro Protesi. Design: Lorenzo de Bartolomeis, Gabriele Diamanti, Filippo Poli, Ddpstudio. Hannes is a prosthetic hand that can recover up to 90% of the function of an amputated limb. Designed from anatomical models, haute couture dummies and works of art, it harmoniously integrates with the body, imposing itself as a new formal synthesis for bionic components.

foto courtesy ADI

The Compasso d’Oro – founded in 1954 thanks to the genius of Gio Ponti and since 1958 under the aegis of the Italian Design Association (IDA) – has become over the years the most prestigious Italian design award and one of the most important on an international level. As very few other awards in the world, the “Compasso” – as the insiders’ community refers to it – has showed to be capable of reacting to the moods and developments of the discipline. Despite heated and helpful debates on the winning products’ innovative and iconic value, this inclination has contributed to establish its reputation over time.

The collection – made up of both the winning products of every category and the Honourable Mentions – has an amount of 2,300 objects and projects. Their heterogeneity – maybe the most interesting aspect of the collection – has been extended according to the IDA’s desire of expanding the Italian Excellence to other fields and not only to those related to the mere industrial product. While in the 1950s the Compasso talks about the challenge of living and creating home comfort in a post war situation, over decades it has opened up to new disciplinary and productive forms, including graphic design, interior design, social design, without forgetting the tribute to the great masters’ careers – before the Italian ones, then the international ones – who were honoured with the Compasso d’Oro Career Award, or the latest career prize for the most long-running products.

The new museum in Milan – a project consisting in the recovery of an old horse-drawn tram depot developed by Giancarlo Perotta and Massimo C. Bodini – will include exhibition areas, museum conservation and facilities along a 5135 square metres space, adding a proper value to the collection for both citizenship and the entire design community. As a consequence, an unmissable opportunity is taking shape: to highlight stories of industrial innovation, often even unknown to professionals and to give to Milan another essential element of a museum system, that embodies above all the soul of the city and the culture of the design.

Zizì, foam rubber stuffed toy, Bruno Munari, Pigomma S.r.l., 1st Edition 1954 foto courtesy ADI

Bruno Munari conceives this original toy as an incentive for children’s imagination: the foam rubber – with a simple wire, whose extremities are stuffed, so they are not dangerous – can be bended to take different configurations, that fulfil the narrative ambitions of the game. Zizì was developed starting from a cat-shaped toy, called Meo Romeo, designed by Munari in 1949. Pablo Picasso – who had an example in his studio – defined it as “a philosopher’s work”.

Mirella, sewing machine, Marcello Nizzoli, Vittorio Necchi S.p.A., 4th Edition 1957 foto courtesy ADI

Mirella by Marcello Nizzoli – sinuous, ergonomic, easy to use and at the same time offering a professional performance – determines the Necchi’s transition from being the first Italian company to produce sewing machines to be one of the most important actors on the international market. Mirella belongs to the MOMA NY collection.

500 Car, Dante Giacosa, Fiat S.p.A., 5th Edition 1959 foto courtesy ADI

Maybe it is the most rooted symbol – together with the moka pot – of the idea of Italy. The 500 Car is an everlasting icon, that shows how it still manages to raise interest both on an international and national level. Designed by Giacosa after the Topolino’s success, this is the predecessor of the city car, and it has represented an unprecedented combination between the compactness of lines and sinuosity, as well as to become the first economy car of many Italians. It was developed in several models – the N, the economic N, the convertible, the Giardiniera etc. – and even today it has been restyled in one of the most successful models of the automotive industry: the new 500 Car.

T12 Palini, school chair, Luigi Caccia Dominioni, Achille and Pier Giacomo Castiglioni, Palini Industria Legno S.r.l., 6th Edition 1960 foto courtesy ADI

The T12 was the result of a national competition organised under the aegis of the Triennale to produce a school chair to furnish the tens of thousands of new schools to be built during the Italian economic miracle. Inspired by Montessori’s philosophy, the chair in tubular metal and curved plywood guarantees fluid movement for the body and rethought ergonomics thanks to a lower back support.

Alphanumeric Tele-indicators for airports and railway stations, Gino Valle, Solari & C S.p.A., 7th Edition 1962 foto courtesy ADI

An evolution of the snap clocks – such as the Cifra 5 clock – developed by Solari, the alphanumeric tele-indicator for departures and arrivals boards in airports and railway stations became a familiar icon in the daily life of all Italians. The foreign feedback was exceptional as well: adopted in train stations and airports around the world, it was also used for the “countdown” of the Cape Canaveral aerospace base.

Eclisse, Vico Magistretti, 9th Edition 1967 foto courtesy ADI

An earthly translation of a heavenly inspiration, Vico Magistretti’s Eclisse lamp for Artemide has become a great design icon for its fair versatility. Thanks to its spherical lampshade in painted steel with integrated double screen, it allows to adjust and direct the light at will, while the “interactive” screening mechanism transforms it into a fun device capable of meeting the needs of the moment.

Soriana, Afra and Tobia Scarpa, Cassina, 10th Edition 1970 foto courtesy ADI

An emblem of an informal style that knows how to be elegant, Soriana celebrates softness and the absence of sharp edges. The use of polyurethane foam, revolutionary at the time, is combined with the equally innovative use of a metal tube that wraps around the seat, recompacting it and at the same time imposing itself as a graphic sign.

Modo, magazine, Alessandro Mendini, R.D.E. Ricerche Design Editrice S.r.l., 10th Edition 1979 foto courtesy ADI

The history of Italian design is inextricably related to the magazines that have told it. Among them, Modo has been a very important critical platform for design culture. It was founded by Valerio Castelli, Giovanni Cutolo and Alessandro Mendini and financed in the early years by ten Italian companies that shared its spirit and function. Modo was published from 1977 to 2006 and represented a crossroads for the exchange of critical opinions, an open space for the contributions by the major figures in the sector, as well as an instrument of contamination between design in the strict sense and the broader applied culture.

Tecniko, integrated metal suspended ceilings, Carla Venosta, Termisol S.p.A., 11th Edition 1981 foto courtesy ADI

A formal synthesis between structural solidity and geometric elegance. The modular suspended ceiling designed by Carla Venosta is a metal structure designed to adapt to large surfaces, particularly those in industrial spaces.

Tea service, Richard Meier, Alessi, 13th Edition 1984 foto courtesy ADI

The service conceived by Richard Meier is a play of volumes that combines an ideal type teapot with the shape of its mould. Alessi is one of the most awarded Italian companies at the Compasso d’Oro: coffee makers and table accessories have won 10 awards.

Tonietta, Enzo Mari, Zanotta, 1987, 14th Edition foto courtesy ADI

Essential in its lines and overall dimensions without exceeding in thoroughness. Enzo Mari’s Tonietta is the result of a complex technical experimentation to ensure a competitive serial reproduction of the die-cast aluminium structure. Enzo Mari called it a reinterpretation of the Thonet because of the lack of pretentiousness in its lines. 

Isotron, dental device, Giugiaro design, Eurodent Industrie S.p.A., 16th Edition 1991 foto courtesy ADI

An integrated chair for dentists. It stands out for its ability to combine ergonomic prerogatives for both patient and dentist, ensuring the latter a wide operating range in a small space.

Cartoons, partition wall, Luigi Baroli, Baleri Italia, 17th Edition 1994 foto courtesy ADI

A self-supporting screen made of corrugated cardboard that can be shaped as desired. Cartoons overturns the stereotype of the preciousness and sumptuous decoration of this type of furniture and stands out for its sinuosity, enhanced by brushed die-cast aluminium profiles.

MayDay, Konstantin Grcic, Flos S.p.A., 2001, 19th Edition 2001 foto courtesy ADI

Inspired by the anonymous model of the coachbuilder’s light, MayDay – the name refers to the first of May and the celebration of the working class – is as accessible in price as it is in use. Its handle allows a flexible use of the lamp, which can be hung or carried by hand.

Ptolomeo, Bruno Rainaldi, Moco Divisione Minotti Italia Trading, 20th Edition 2004 foto courtesy ADI

Ptolomeo is an innovative model of pillar and concealed bookcase, to be decorated with books and at the same time to be placed where the house offers a dead angle ready to cram volumes in. Ptolomeo is the result of Bruno Rainaldi’s brainchild, a sales manager who is a keen observer of consumption and the latent needs of the home world, and who has become a designer here.

Neos, Cul de sac, Lorenz S.p.A., 21st Edition 2008 foto courtesy ADI

A concave polyurethane ring embraces the steel case of the watch characterised by its iconic yellow dial, and combined with a vanilla-scented polyurethane strap. Lorenz achieves with Neos its second Compasso d’Oro after the famous Richard Sapper’s Static. 

Spun, Thomas Heatherwick, Magis, 23rd Edition 2014 foto courtesy ADI

A curious hybrid between a seat and a game – by pushing it with your feet you can make it rotate on itself. Spun is a kinetic seat that works both statically and in motion, while always encouraging a dynamic position of the body. Made from a single piece of polyethylene using the rotational moulding technique, it can also be used outdoors.

Fondazione Prada, OMA, 25th Edition 2018 foto courtesy ADI

OMA’s project marks the entry of architecture into the Compasso d’Oro and is celebrated for “the original combination of architecture that moves among preservation, creativity and sustainability”.

Hannes, IIT Italian Institute of Technology, INAIL Centro Protesi. Design: Lorenzo de Bartolomeis, Gabriele Diamanti, Filippo Poli, Ddpstudio. foto courtesy ADI

Hannes is a prosthetic hand that can recover up to 90% of the function of an amputated limb. Designed from anatomical models, haute couture dummies and works of art, it harmoniously integrates with the body, imposing itself as a new formal synthesis for bionic components.