HER was born from the desire of the designer Hilary Tsui to combine her two passions in a retail space: fashion and gastronomy.
Two large shining orange arches framing the interiors invite the user to enter the planet HER.
On one side the coffee corner, on the other the exhibition space.
Geometric dunes of different heights, created from a grid of terracotta tiles on the floor - used as a display device and as seating furniture - organise the space.
Natural and artificial elements inhabit this new landscape: white water lilies growing on the dunes are used as trays on which to display articles, wavy profiles that descend from the ceiling or planted in the floor are converted into hangers for clothes, mirrors and steel surfaces reflect the space creating optical illusions, while orange portholes connect the interior with the outside.
Within this scenario, CLAP studio creates the visitor’s sensory experience, from the moment he enters a new world to the time of purchase, when the customer receives the chosen items in a vacuum pack, as in an inter-spatial journey.