Pink quartz and Jean Prouvé referrences for a boutique in Paris

With contrasting materials and graphics, forte_forte presents its collections in its new Parisian boutique, in one of the iconic corners of the Rive Gauche.

forte_forte boutique, Parigi, 2018

Pink onyx, granite and quartz connected by geometric inserts and brass panelling form the backdrop to the precious clothes of Italian fashion brand forte_forte – a project curated by Robert Vattilana and Giada Forte. After the first Milanese boutique, a second shop opens its doors on rue de Grenelle in Paris.

Just below the street level and after walking down the sculptural staircase you enter a space marked by material contrasts and references to the great masters of the design world: from the design of the back doors, which recall some of Jean Prouvé’s design solutions – here in a posh version –, to the interlocking partitions that wink to the meticulous design of Carlo Scarpa’s details.

If on the one hand the hard stone is divided into geometric compositions, on the other the sinuous curtains, mirrors with irregular edges and capitonné velvets hide the dressing rooms and, at the same time, soften the severe lines of dormouses and displays in granite and pink onyx.

Project:
forte_forte
Program:
boutique
Location:
Rue de Grenelle, Paris
Year:
2018

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