
Many things inspire Roosegaarde, as he tells us during an interview in his studio in Waddinxveen, southern Holland, but the prerequisites remain the same: to interrogate the surrounding reality and forge a new dynamism in otherwise static places, using technology to trigger social dynamics.
Imitating nature is also a recurrent factor in the works produced by Studio Roosegaarde and, judging by some comments made by artist during our conversation, this theme will become more important in some future works which will move in the direction of biomimicry.


Roosegaarde talks about his most recent, and in some ways most interesting, works such as Smart Highways, a project in collaboration with Heijmans, a Dutch motorway company. It is intended to improve motorway surfacing with the use of fluorescent paint, which absorbs light during the day and releases it at night, creating lighting with zero consumption. Another innovative solution will be a paint that becomes visible only below (or above) a certain temperature. This could, for instance, reveal snowflake compositions on the motorway surface in an invitation to travellers to drive carefully. A first trial stretch of motorway will be installed in the Brabant area, southern Holland, at the end of the year.
Roosegaarde claims that, more than all else, it is roads that impact on our rural scenery but nothing has been done to improve them in recent decades. With this in mind, the Smart Highways initiative strives to make them and motorways, in particular, simpler and more intuitive – for greater safety and respect of the surrounding environment.



