24Bottles, a leading brand in the reusable bottle industry, will present a highly innovative product at the upcoming Milan Design Week: its first titanium bottle.

To tell the story of the debut of the Titanium insulated bottle, the brand curated a campaign shot in the rooms of Giancarlo De Carlo's Collegi in Urbino, a brutalist and minimalist masterpiece where every element has a precise function. A philosophy that fully reflects the Titanium by 24Bottles project, born under the banner of essential design: minimalist form, maximum functionality.

The campaign was produced entirely by the 24Bottles Design Team, along with some highly talented professionals. Photographer Lorenzo Montanari and assistant Leonardo Ape captured the synergy between architecture and product, while Gabriele Drago with his assistant Francesco Stramandinoli directed the video component. Elena Bertacchini contributed as a stylist, and Sara De Blasi was responsible for makeup and hair styling.

In the images, the dialog between the product and the space that houses it highlights the affinities between the two elements. The perfect geometry of the building reflects the formal purity and functional precision of the bottle, while the texture of the exposed concrete recalls that of titanium, creating a celebration of the material and its essence.

Titanium by 24Bottles is a bottle with exceptional thermal performance, reduced to its purest and lightest form, weighing half as much as steel. Like all the brand's products, it comes with a lifetime warranty, but Titanium comes with special support: every Titanium owner receives an exclusive booklet with details on product registration and special campaign-related content.

For the launch of Titanium, 24Bottles collaborated with the design studio CASBA to create the Shoulder Strap, an accessory designed specifically for the Titanium bottle. Made from innovative materials, the Shoulder Strap is designed to enhance portability without compromising the distinctive shape of the bottle, offering the perfect balance of functionality, innovation and essential design.