Trick em: the revolution of light that transforms space

The world of architectural lighting is increasingly oriented towards the fusion of advanced technologies and expressive design to create immersive and exciting experiences in spaces. Trick em by iGuzzini fits perfectly within this trend, as a lighting fixture that redefines how light interacts with space, breaking away from traditional illumination concepts. Designed by light designer Dean Skira, Trick em is a lighting tool conceived to generate emotional experiences through the dynamic movement of light across surfaces.

Light in motion Trick em stands out for its ability to create dynamic sequences of light that interact with architectural forms organically and fluidly. This innovative fixture doesn’t merely illuminate spaces but gently caresses them with the movement of light, revealing curves, details, and geometries. Thanks to its cutting-edge technology, Trick em allows the independent control of ten optical segments, with a full 360° rotation, opening up new expressive possibilities. The philosophy behind it is not about providing generic lighting or meeting standard lighting requirements. As Dean Skira emphasizes: “Trick was not created to light a space conventionally, but to play with it, to create awe and wonder through light”. In this evolution, Trick sets emotions in motion (em stands for “emotion in motion”) and explores the concept of scenic lighting, capable of bringing to life volumes composed of light and darkness, graphic geometries, and architectures of shadows.

Smart technology The integrated DMX/RDM system allows precise control of every aspect of the light, enabling the programming and customization of effects. Even without a direct connection to a control system, Trick em is pre-set to operate with a standard program, ensuring immediate use. This makes Trick em ideal for both temporary and permanent installations, whether indoors or outdoors. The miniaturization of optics, one of the key features of the Trick series, enables Trick em to deliver high luminous performance in a compact and discreet form, maintaining high standards of efficiency and visual comfort. The use of high-quality materials, such as aluminum alloy and methacrylate screens, ensures durability and resistance to external agents, making it suitable for outdoor installations in challenging environmental and climatic conditions.

Lighting that adapts to spaces Versatility is one of Trick em's strengths. The product can be installed on walls, ceilings, or floors, offering a range of creative possibilities for lighting architectural details or public, residential, and commercial spaces. The three main lighting effects—light blades, radial light, and washer—can be modulated to create graphic effects that enhance any environment. With its minimalist and functional design, available in a range of colors including white, grey, black, and rust, Trick em integrates seamlessly into any setting while maintaining a discreet yet impactful profile. Its compact dimensions, moreover, do not compromise its ability to transform spaces significantly. To ensure maximum flexibility, iGuzzini also offers a series of optional accessories for the installation of Trick em. Adjustable bases, available for both indoor and outdoor use, allow for light adjustment on both the longitudinal and transverse planes, while a specific plate is designed for indoor applications.

The future of light: innovation and sustainability Within iGuzzini’s broader philosophy, the use of high-efficiency LEDs, combined with intelligent light management through wireless and wired systems, optimizes energy consumption and creates a visual environment tailored to human needs. iGuzzini's smart lighting solutions, of which Trick em is a prime example, transform light into a technological infrastructure capable of interacting with other smart functionalities, optimizing not only energy management but also operational costs. The ability to monitor and track the performance of lighting fixtures through digital interfaces makes Trick em a key element for those seeking advanced and sustainable lighting solutions. Trick em completes the Trick range—which includes various devices capable of providing different lighting solutions, from 180° to 360°—with radial effects, light blades, and washers, offering both white light and RGB.