Digital has democratised music. In recent years we see the miniaturisation of large and complex recording studios into laptops, with ever more advanced software capable of reproducing any musical instrument, while through social networks it is possible to bypass record labels and let millions of people listen to one’s musical creations. More and more young talents go from their bedrooms to international stages in a very short time. Literally: “from zero to hero”.

An exemplary example of these possibilities is Swedish House Mafia, a trio of musicians consisting of Steve Angello, Sebastian Ingrosso and Axwell. It is a group that combines house music with trendy hip-hop rhythms and a rock’n’roll spirit.

The world-famous group says: “At the beginning of our career, we really started from scratch. We used IKEA furniture in original ways to meet our needs as creative teenagers.” So it is from their personal journey, their needs and their passion that the new OBEGRÄNSAD collection was born, made with the Swedish brand and aimed at creatives who want to create an affordable home studio.

IKEA’s OBEGRÄNSAD collection comprises more than 20 furnishing solutions, the combination of which offers great scope for customisation and makes it possible to meet all the creative needs of musicians. The products include a revamped version of the iconic KALLAX shelf, a minimalist turntable, various types of lamps to create the right atmosphere, speaker and laptop stands, an armchair and textile elements for inspirational comfort...

The group, which released its debut album “Paradise Again” in April 2022, has designed a range of furniture “for everyone, beginner or professional, and for any environment.” The products follow Swedish House Mafia's personal tastes and sophisticated aesthetic, maintaining a perfect balance between form and function. The classic design of the collection makes each product versatile and suitable even for an already furnished home.

Organisation and simplicity in the service of creativity. The OBEGRÄNSAD collection continues IKEA's path of interpreting and reinventing domestic spaces in new and unexpected ways. According to Swedish House Mafia: “The design of our collection presents a timeless style with a distinctive trait in our DNA.”

In Italy it will be possible to buy OBEGRÄNSAD in advance online from 3 October; from 7 October the collection will be available at all IKEA shops.