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Smog Free Tower

Now on Kickstarter, the largest air-purifier in the world imagined by Studio Roseegaarde creates clean air zones in cities and compresses the filtered smog particles, used for unique jewelry.

We humans have created machines to enhance ourselves, we invented the wheel and cars to liberate ourselves and travel.

But now these machines are striking back, making air extremely polluted in high-density cities. In some cities, this pollution is visible. In others, air pollutants and smog may be invisible, but the impact on our daily lives and health is very real.

This is why Daan Roosegaarde and his studio are building the Smog Free Tower, the largest air-purifier in the world. The Smog Free Tower creates smog free air zones in the largest and most polluted cities around the world. The Smog Free tower allows people to breathe and experience what clean air in a city really means.

The aim of this project is to make smog more tangible to people and to reduce waste. So what do they do with the smog they accumulate? By compressing the filtered smog particles, the designers can create jewelry. Each Smog Free Cube literally contains the smog out of 1000 cubic meters of air!