Vèlo7 bike shop

Polish design studio mode:lina took inspiration from bicycle shapes and races to design a bike shop with custom made racks, and catchy graphics for two wheels aficionados.

Interested in offering high quality bicycles to their customers, Vèlo7 team decided to create a unique place for bike enthusiasts, designed by Polish design studio mode:lina. The cyclists needed a multifunctional space that could easily accommodate the functions of a bike shop, service and repair and a place for bike testing.

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Img.1 mode:lina, Vèlo7 bike shop, Poznań, 2017

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MA251_VÈLO7_floorplan

mode:lina, Vèlo7 bike shop, floor plan

The designers took inspiration directly from bicycles. The triangular forms and slant surfaces used throughout the interior refer to the shape of the bicycle frame. Its geometry was also translated into custom designed bike racks, which added space for bike presentation. The brand communication and logo was carried out by Minima Advertising People, and it was reflected in the black-and-white interiors. The dynamism of the walls and floors reflect the rhythm of bicycle races.

Img.16 mode:lina, Vèlo7 bike shop, Poznań, 2017

Vèlo7 Cycle Shop, Poznań, Poland
Program: shop
Design: mode:lina
Team: Paweł Garus, Jerzy Woźniak, Anna Kazecka
Communication: Minima Advertising People
Area: 100 sqm
Completion: 2017