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100 years la Rinascente

OMA/AMO completed the design of a major exhibition in Palazzo Reale, Milan, that celebrates 100 years of la Rinascente: Italy’s best known department store.

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, vista dell’allestimento, Palazzo Reale, Milano 2017. Foto Agostino Osio

Palazzo Reale celebrates the 100th anniversary of the Milanese company la Rinascente with an exhibition that traces a century in the history of costume and culture in Milan and Italy. The project, led by Ippolito Pestellini Laparelli and Antonio Barone is curated by art historians Sandrina Bandera and Maria Canella, with design curatorship by OMA/AMO.

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OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Lorenzo Palmieri

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Lorenzo Palmieri

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Lorenzo Palmieri

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

Production and research work has been handled by Memoria & Progetto, a cultural association that selected all the documents, photographs, graphic materials and objects on display under the coordination of Elena Puccinelli. The research was born from the Rinascente Archives portal where the archive of the company has been digitally rebuilt through the research, selections, reproduction and enhancement of images and documents related to the company’s history, conserved in local and national archives and libraries.

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

OMA/AMO’s exhibition design has been conceived as a living archive that invites visitors to discover all its wonderful content through a series of different visual, physical and multi-media experiences, displayed in eleven rooms. Room by room, it explains how La Rinascente has managed to offer the public at large a different perception of art, culture and design, focusing its business around research and innovation through the complex story of the twentieth-century. It is not a linear journey, but a collage of different contributions, identities, people and stimuli that, copying an emporium-style layout, tells how La Rinascente became the quintessential player on the European department store panorama.

OMA/AMO, “LR100 – Rinascente. Stories of Innovation”, exhibition view, Palazzo Reale, Milan 2017. Photo Agostino Osio

until 24 September 2017
LR100 – Rinascente. Stories of Innovation
curated by Sandrina Bandera and Maria Canella
Palazzo Reale
Milan

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