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Fitting room

X Living designed a dress shop in Hamgzhou, interpreting the dressing philosophy of women’s clothing using different techniques in designing the four spaces.

JOOOS Fitting Room integrates the Top 100 fashion brands in sales lists and selects four most representative collections through buyers. The store hopes to make up the sense of emptiness of fitting brought by modern online shopping.

The project is located at the door of the ground floor of the commercial street in Hangzhou, China. An eye-catching screen is placed at the main entrance, every customer could make interactions with it through internet. This is the most distinctive feature of the Fitting Room – building offline fitting experience in the internet age through ubiquitous screens.

The designer integrates the social and cultural connotation of the four types of women’s brand clothing. The dressing philosophy of women’s clothing is interpreted through different techniques in designing the four spaces, and, a new shopping experience is created through multiple possibilities of display.