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Shop in Ostrava

IO Studio designed in Ostrava the Vodafone data shop transforming the corporate circular logo into the 3D irregular helix that defines the layout of the space.

For the Vodafone Data Shop IO Studio wanted to create a non-traditional space, using new materials and technology that is completely beyond the classical concept of stores.

The corporate logo “drop in the circular pattern” was developed from a 2D graphic display in the 3D irregular helix forming organic walls and ceiling. This element dynamically surrounds and defines the layout of the space, dividing it into different areas.

The shop features two meeting rooms, a central space that can accommodates more people for presentations and workshops and a quiet zone for individual computer sessions. There is also an entertainment area where people can play with playstation.