The New Lifestyle attempts to reverse the course of the 20th century and to revive the notion of place through the collaboration with craftsmen from the Tohoku region in eastern Japan. – Yanagi Muneyoshi who lead the mingei (folk craft) movement of Japan in the late 1920s, once called the Tohoku region 'the land of handcraft'.


Chidori, the name of an old Japanese toy from Hida Takayama, a small town in Japan, is originally an assembly of wood sticks with unique joints.

Chidori Furniture is currently exhibited in Bals Tokyo Nakameguro and Ginza stores and is also for sale.



The details of minimalist architecture
The new Schüco LivIng Free Light system is a PVC window frame that minimises the exposed section of the window frame, enlarges the glazed area and creates an elevation with an essential character.