“Dissecting” as Satoh refers, unveils hidden aspects of design, production and distribution of specific mass produced goods, elevating the ordinary into the status of extra-ordinary. More specifically, the exhibition revolves around dissecting five products of Meiji Holdings Co., a Japanese company whose core business is related to food. The director chose to examine products that enable the visitor to easily relate with goods that are already inserted in popular culture and social memory. Hence, goods such as biscuits covered with chocolate, yogurt, icecream, a chocolate bar and milk are researched in high detail.