Introduced in 1974, the first Playmobil figurine revolutionized the toy world. Until then, toy figures—made primarily of lead, paper, painted aluminum and plastic—tended to be frozen into a single stance or motion, their feet molded to the base that kept them upright. Soldiers, cowboys, Native Americans, football and rugby players, or cyclists all embodied a basically warring or sportsdominated world. Children would organize their armies or teams to reenact wars and matches, thus reverting to key moments in history.


By inventing a new figurine, Hans Beck also invented a new way of playing.




Hospitality: creating the perfect atmosphere
Wellbeing, connection and functionality, but also the choice of the right furniture: this is the way to create spaces that make us feel at home.