At the Laboratorio Formentini per l’Editoria in Milan is on display a wide selection of graphic artifacts (posters, advertisements, book and periodical covers, magazine articles, cardboard and mockups of advertising displays). The exhibition tells micro-stories of graphic design that have seen as protagonists women graphic designers, often excluded from the great stories of Italian and international design, such as Brunetta Mateldi, Anita Klinz, Claudia Morgagni, Simonetta Ferrante, Jeanne Grignani, Lora Lamm. From these materials it is possible to see how the image of the woman and her representation made by female and male hands (for example, Silvio Coppola, Salvatore Gregorietti, Antonio Tubaro, Franco Mosca, Ilio Negri and Giulio Confalonieri, Bob Noorda, Massimo Vignelli, Pino Tovaglia) allows us to re-read the changes in Italian society and at the same time to reflect and discuss the qualitative dimension of graphic design between the 40s and 70s and the use of the female body. And how much has changed over time.

The project was born from the collaboration between the Documentation Centre on the Graphic Design of AIAP – Associazione italiana design della comunicazione visiva, Fondazione Arnoldo e Alberto Mondadori and Master Archivi Digitali FGCAD of the University of Macerata.