At the Laboratorio Formentini per l’Editoria in Milan is on display a wide selection of graphic artifacts (posters, advertisements, book and periodical covers, magazine articles, cardboard and mockups of advertising displays). The exhibition tells micro-stories of graphic design that have seen as protagonists women graphic designers, often excluded from the great stories of Italian and international design, such as Brunetta Mateldi, Anita Klinz, Claudia Morgagni, Simonetta Ferrante, Jeanne Grignani, Lora Lamm. From these materials it is possible to see how the image of the woman and her representation made by female and male hands (for example, Silvio Coppola, Salvatore Gregorietti, Antonio Tubaro, Franco Mosca, Ilio Negri and Giulio Confalonieri, Bob Noorda, Massimo Vignelli, Pino Tovaglia) allows us to re-read the changes in Italian society and at the same time to reflect and discuss the qualitative dimension of graphic design between the 40s and 70s and the use of the female body. And how much has changed over time. The project was born from the collaboration between the Documentation Centre on the Graphic Design of AIAP – Associazione italiana design della comunicazione visiva, Fondazione Arnoldo e Alberto Mondadori and Master Archivi Digitali FGCAD of the University of Macerata.
Women and graphic design in Italy
On show in Milan the works of Italian graphic designers, women and men, who between the 40s and 70s have visualized the representation of women.
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- Simona Bordone
- 16 October 2020
- PINK
- Francesco E. Guida, Lorenzo Grazzani, Paola Ciandrini
- Laboratorio Formentini per l'Editoria, Milan
- 25 October 2020
Brunetta Mateldi, drawing, “Una sera a Londra (1962)”, from the magazine “Epoca”, 15 June 1969 (Emeroteca Storica Mondadori, Fondazione Arnoldo e Alberto Mondadori), detail
Brunetta Mateldi, drawing, “Una sera a Londra (1962)”, from the magazine “Epoca”, 15 June 1969 (Emeroteca Storica Mondadori, Fondazione Arnoldo e Alberto Mondadori)
Brunetta Mateldi, cover for the magazine “Grazia” n. 26, anno XIV, 4 May 1939 (Emeroteca Mondadori, Fondazione Arnoldo e Alberto Mondadori)
Anita Klinz, book cover “Poesie per un uomo” by Armanda Guiducci, series “Il Tornasole”, Mondadori, 1965 (Centro di Documentazione sul Progetto Grafico - AIAP)
Claudia Morgagni, poster for the weekly magazine “Stop”, 1964 (Centro di Documentazione sul Progetto Grafico - AIAP)
Simonetta Ferrante, for Datacontrol, 1967 (Centro di Documentazione sul Progetto Grafico - AIAP)
Antonio Tubaro, cardboard cutout for the Kennedy electrical aplliances, 1960 ca. (Centro di Documentazione sul Progetto Grafico - AIAP)
Antonio Tubaro, cardboard cutout “Lavare… Riposare!” for Magnadyne electrical appliances, 1960 ca. (Centro di Documentazione sul Progetto Grafico - AIAP)