Tower-shaped fixtures (the milk-tree tower) are asymmetrically distributed in two areas found at the center and right side of the store. As the plain and rough texture of the green part rises vertically from the bottom, shelves shaped like splashes of glossy white milk spring from the middle part before culminating in a lighting system molded like a fountain of overflowing milk. Through the application of three different tones of green, each tower fixture creates different atmospheres.
Flanking the three towers are shelves with wavy edges that provide a warm and soft atmosphere, gently enfolding the persons facing them. Using a color finish that highlights the texture of wood, a white gradation progresses towards the edge of the shelves in order to produce a milky ripple effect.
Momom store, Tokyo, Japan
Program: shop and restaurant
Architects: Moriyuki Ochiai Architects
Design team: Moriyuki Ochiai, Rosann Ling
Client: Dream Dairy Farm
Constructor: Aslego
Area: 98 sqm
Completion: 2015